New approaches for Web management in the Government

I’m off to the Web 2.o Expo in San Francisco today. I’ve been trying to get to this for a few years and it seems like timing is right with thoughts of government web agencies dancing in my head.

The landscape today enables interactions that were not possible even two years ago….The web as a platform has shown us a new direction. Now is the time to answer the call and make its principles real in your organization, whether you’re a Fortune 500 company or a brand new startup. These are the times when the most interesting things will happen.
– Web 2.0 Expo

Indeed these are the times. While it shouldn’t be perceived as a revolution, it will take something of a counter culture building within and across departments for the government to embrace the vast possibilities available to better engage with citizens. Improving services, clarifying or developing policy, and communicating initiatives and successes, it’s never been easier.   (more…)

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Change management, Web governance and execution.

New designs, multilingual content, social media, usability, program creation and funding, a governance strategy, an execution strategy and team, users vs management…it’s not surprising managing a Web presence in in the Government is exciting, ok challenging.

In talking with a colleague yesterday I was thrilled to hear a major Web initiative in town has a change management officer as part of the team coordinating activities and communication. This was also the case with a university Web team I met recently in Sweden.

Transformation, renewal and new approaches abound in departments these days. Not just using, but having the Web lead all communication efforts is indeed innovative for us and would require major change on numerous fronts. From funding, organization, HR planning and classification, accountability and reporting, to pushing for light, flexible and adaptive (dare I say open source) platforms and tools – we are ripe for change and need to manage that carefully

While the focus in this slideshare is on Innovation Management, much applies.

I’d love to hear about any Web teams or organizations that have moved the management from the Web from the sides of desks to the forefront under higher leadership.

Change is indeed upon us, and dare I say we should manage this one quickly and responsibly.

M.

I’m thrilled to be speaking with Lisa Welchman of Welchman Pierpoint at the J. Boye Conference: A Knowledge Sharing Summit for Online Professionals in Philadelphia in May. I had the pleasure of attending a couple of Lisa’s masterclasses on Web Governance in Europe last month. While I’d like to think it was my sparking personality and in-depth expertise that drew me to the speakers table, it’s more likely my years plugging away in Government online communications and some key lessons not learned that did the trick.

A great program and lineup of speakers – I’m looking forward to it!

M.


Web 2.0 Expo San Francisco 2009