Ironically my division at work used to have the acronym RSS.   Confusing for a web management division.  A change of acronyms later, and I am still holding onto my own RSS principle.  Real.  Simple.  Social.

More and more often I am being called upon to provide small groups in the policy and advocacy streams with the how, why and who of Twitter.  (Full disclosure, I am by no means near being a social media expert.  I am, however, passionate and a believer in ‘utility sells.’  It’s working.)  Steam is gathering and my ongoing push for our one-way, boxed in websites to bust open to and with the public is beginning to bleed into other worlds in my department.

Org charts are the bureaucracy.  What box do I work in?  Report to?  Engage with to engage others?  Fortunately, social media is bringing the public back to the public service.  Nick Charney has a great presentation and piece on social media for public servants.

In my world, one of managing and setting the course for a public online presence,  it continues to be challenging to take advantage of the richness of opportunity social media provides.   Simple.  Audience rich.  Measurable.  Should be music to many ears.  The push for internal collaboration and connection behind the firewall needs to be equaled in the public online domain.

And so, I take up this charge and spread the good word – showing officers how they can easily, from the comfort of their own desk chair, home, mobile device, extend beyond their traditional networks and annual conferences and leverage social networks to find those with the voices, the ears of others, the new thinking or proven approaches.

Among my current arsenal?

  • RSS feeds and readers.  (It’s shocking how many political news junkies manage – likely barely – to visit 30+ news sites each day.)  This alone has earned me cape-wearing status.
  • Technorati
  • LinkedIn
  • Twitter

It’s a basic and short list but addresses the most common identified issues and concerns (too much news, too much ‘noise.’)

Should there be internal evangelists doing this daily?  In the government, yes, until such time as mainstream meets government stream.  Should there be a balance between the push for all wiki all the time and officers stretching beyond their comfort zones.  Definitely.  Until then, I will continue this quest in an effort to gain champions in program areas who will begin to expect and demand more of our online presence and interactions.

By spreading the word of the connected outside world to my inside world, the sides of those org boxes and website boxes will continue to crumble.

From my lips…..

M.

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