Change management, Web governance and execution.

New designs, multilingual content, social media, usability, program creation and funding, a governance strategy, an execution strategy and team, users vs management…it’s not surprising managing a Web presence in in the Government is exciting, ok challenging.

In talking with a colleague yesterday I was thrilled to hear a major Web initiative in town has a change management officer as part of the team coordinating activities and communication. This was also the case with a university Web team I met recently in Sweden.

Transformation, renewal and new approaches abound in departments these days. Not just using, but having the Web lead all communication efforts is indeed innovative for us and would require major change on numerous fronts. From funding, organization, HR planning and classification, accountability and reporting, to pushing for light, flexible and adaptive (dare I say open source) platforms and tools – we are ripe for change and need to manage that carefully

While the focus in this slideshare is on Innovation Management, much applies.

I’d love to hear about any Web teams or organizations that have moved the management from the Web from the sides of desks to the forefront under higher leadership.

Change is indeed upon us, and dare I say we should manage this one quickly and responsibly.

M.

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